You can sell products at below the recommended retail price, so long as this is not ‘predatory pricing’ - i.e.As a retailer, you are free to sell above or below this price, but there are some important legal requirements to take into account (remember, if you’re ever in doubt, your best bet is to seek professional legal advice).
In the UK, the recommended retail price is just that - a recommendation. As a retailer, do you have to sell items for RRP? RRP is generally the most common term in the UK, whereas MSRP is more commonly used in the US. Other names for RRP include: list price, manufacturer’s suggested retail price (MSRP), or suggested retail price (SRP). In other words, it’s how much you’d expect to pay for an item if you buy it in a shop. So, what does RRP mean? RRP stands for ‘ recommended retail price’ and is the suggested price that an item should be sold for.
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